Section 1
Introduction: Increasing Club Revenues

The ultimate goal of any forward looking business is to increase revenues. Accomplishing this in the private club industry means the realization of three objectives.

  1. membership retention
  2. membership growth
  3. improving operations efficiency

Our consulting services have been specifically designed to help accomplish these objectives of which our private club clients have successfully taken advantage.

Continue to the next section to find out about these services. For a free consultation to find out how we can specifically meet your club's needs.
....................................................................................................................

Continue to the next section to find out about these services. For a free consultation to find out how we can specifically meet your club's needs.

Section 2
Assessing the Status of Your Club: HRGI Operational Audit and Analysis

HRGI conducts a thorough assessment evaluating each of the areas in which your club can increase efficiency and profits.

To do this we evaluate the entire club or select individual elements (i.e. food and beverage, recreational facilities, retail) and then a report on how service, capital spending, and employee productivity can be optimized.

Below is a description of the aspects we focus on during the audit and analysis for the most common club elements.

Food and Beverage Audit and Analysis
Private clubs often have a variety of food and beverage outlets. They are in place, in many respects, for the satisfaction of the membership, rather than the exclusive purpose of profit. For this reason, it is important to make sure that the food and beverage outlets are performing their function of positively adding to the membership's overall experience of the club.

To accomplish this the staff must provide friendly quality service as well as outstanding product. We evaluate and analyze the status of a food and beverage outlet's customer service operation and propose training solutions to make improvements. See our Staff Training section for details about our training services.

We also audit and analyze inventory control systems and labor usage; two areas in which food/beverage outlets often incur avoidable losses. Based on the audit and analysis we help implement cost saving strategies.

Retail Store
Retail stores similarly function for the satisfaction of the member and less to generate profit for the club. As in the audit and analysis of Food and Beverage, we evaluate customer service operations, cost control measures, and purchasing processes so areas of improvement are recognized.

Recreational Facilities
Facilities heavily used must be functional and appear to be in the best possible condition so that members are satisfied. Our audit and analysis of recreational facilities include golf courses, fitness centers, tennis courts, pools and other entities of the like in terms of functionality, appearance, and usage.

Overall Evaluation and Analysis with Respect to the Member Experience
The importance of an entire club staff providing courteous helpful service is a key point that cannot be overemphasized. That is why we make it a point to evaluate and analyze each area where a staff member deals with members/guests directly. Then we propose corrective training solutions, which your club can also implement. See our Staff Training section.

In addition to this internal evaluation, a club should find out the club members assessment of these various aspects. After all, it is ultimately the members that a club desires to satisfy. Continue to the next section to find out how HRGI can assist you.

 

Section 3
Finding out what your members really think: HRGI Member Surveys & Communications

HRGI MEMBER SURVEYS & FOCUS GROUPS
Through this service we develop and administer a comprehensive survey to find out how members feel about club operations, facilities, programs, and the club's overall direction. Additionally, we can also survey the staff to find out additional information on these same issues. With accurate feedback from an entire member body (and not just the minority few that vocalize their feelings) we can help a club determine what aspects need to be improved and/or enhanced.

CLUB COMMUNICATIONS
As a result of our membership survey and focus group services, many clubs come to realize the entire member body is not informed about club news and issues. We help clubs devise and implement a plan to keep an entire member body informed and involved.

In addition to recognizing the needs of your club specifically as discussed in this and the last section, management should familiarize itself with the changing trends in the private club industry.

Continue to the next section to find out how HRGI can help you use the information you get from the above discussed services to improve your club operations.
.....................................................................................................................

Continue to the next section to find out how HRGI can help you use the information you get from the above discussed services to improve your club operations.

Section 4
Successful Management During Changing Industry Trends: HRGI Managerial Support Services

BOARD ORIENTATIONS WITH CLUB INDUSTRY TRENDS AND THE ROLE OF GENERAL MANAGER
Private club industry trends are changing. General Managers/Boards who are willing to recognize the effects of these changes, stand to benefit greatly. This can be difficult as many managers may realize there are two distinct groups in the member body. On one end are the professional families with children, while at the other end are the older members who are not comfortable with this newer member demographic.

Since the greatest growth opportunities lie in the professional family's with children, managers must learn how to accommodate them as much as possible while at the same time not alienating the older club members.

We provide clients with information and direct consultations on an ongoing basis about these above discussed trends and how they specifically relate to improving club operations.

KEY MANAGEMENT STAFFING
We are able to assist in helping clubs fill key club management positions such as General Manager, mid-to upper level executive or key food and beverage persons. Applicants are hand picked. Most are currently employed and are recruited specifically for opportunities that are available.

Good employees are the heart of any organization, therefore, recruiting and hiring key personnel is one of the greatest management decisions. Wading through numerous resumes and unproductive interviews is not only frustrating, but also costly.

We go beyond meeting today’s recruiting needs by playing an important part in future hiring, as we establish working long-term relationship with our clients.

Section 1 through Section 4 focused on how we can help clubs gain information internally and externally to make general improvements. The next section discusses HRGI Strategic Planning services in which we work with clients to develop an extensive plan for long term growth and success.

Section 5
Using Your New Found Club intelligence: Strategic Planning

After HRGI provides their Operations Audit & Analysis and Member Surveys-Focus Group services most clients seek help in using this information to develop a long term strategy for success. Using the information from the analysis and surveys we help develop a club's long term strategy which includes:

As part of this service we also conduct an external analysis to identify competition, demographics, and potential for growth. This information is used to determine what other steps should be incorporated into the club strategy for maximum success.
....................................................................................................................

Continue to the next section to find out details about HRGI Staff Training services.

Executive Summary

The HRG Hotel Division includes a consortium of over fifty hospitality experts representing all segments of the hotel, meeting, convention, travel and tourism industry. Acclaimed experience as industry leaders and innovators, their achievements have contributed to the profitable success in the top 10% of hospitality organizations globally. Quality hospitality and service excellence quotient analyses from all perspectives examine the infrastructure, systems, processes and policies prior to proposal development. One or more HRG executives initiate prospective client selection utilizing Quality Standards and Measurement tools and resources. Extensive research, conducted by the HRG consortium, identifies criterion for success and profitability of potential projects. This criterion is undisputable based on the systems, processes and policies of the leading hospitality corporations with consistent performance over multiple preceding decades.

Our business, meeting, convention, travel and tourism experts provide the essential proposition for client selection by HRG-Hotel Division due to their extensive orientation, research, data and experience with premier hospitality providers and suppliers.

Hotel Division

The HRG-Hotel Division acclaimed experts acquired national and international credentials for their achievements within renowned:

Services

The HRG Hotel Division offers unique services beyond market studies, analysis and valuation services. The expertise our associates possess spans all real estate and consulting needs within the hospitality industry. Recognized global brands, industry associations, publications, institutions and alliance partners access our global resources and associates as futuristic hospitality authorities.

HRG Hotel Division Marketing

The strategic development of the marketing program, budget, timeline and calendar includes resources established since 1982 throughout the hospitality trade associations, publications, agencies, institutions, client alliance partnerships and marketing strategies developed by Marcia Bradley. Utilizing all resources for public relations, publicity, promotion and marketing, include trade show presentations, editorials, client/project selection & publicity agreements and government contracts.

 

Section 6
Customer Service, the Key to Success: HRGI Staff Training

The importance of an entire club staff providing courteous helpful service is a key point that cannot be overemphasized. That is why we make it a point to evaluate and analyze each area where a staff member deals with members/guests directly.

We specialize in training staffs in customer service, keying in on treating members in a friendly service oriented manner.

We also focus on making sure the staff is dedicated to performing their job responsibilities, specifically in the food and beverage operations. ....................................................................................................................

Continue to the next section to find out about HRGI Marketing Services.


Section 7
Membership Marketing and Promotion

If your club is seeking to host a significant event, principals of the Hospitality Resource Group International have developed and implemented successful programs nationally and internationally, for a number of fortune 500 companies in a variety of disciplines and have developed programs in conjunction with such events as the Olympics Games, the Super Bowl, Wimbledon, and the U.S. Open, just to name a few.
....................................................................................................................

Continue to the next section to find out about more services HRGI can provide for your club.

Section 8
Additional HRGI Club Service

Home Page send us email  

Profile | Services | Biographies | News | Newsletters | Articles | Clients | References | Contact Us
UpdatesContinually working to help businesses in the hospitality industry generate revenue.

Executive Search Process

HRGI taps into its nationwide network industry winners to help clubs find top executives and world class chefs -- Click here to find out more about the HRGI Executive Search Division

Disability article, written by Teresa E. Lowen

Overcoming the Odds, written by Marcia Bradley, President, Hotel Division, The Hospitality Resource Group International

Palm Beach County country clubs add amenities to woo Baby Boomers, written by Paola Iuspa-Abbott, South Florida Sun-Sentinel 2/26/07

Family - Friendly is Par for the Course
, written by Joe Gardyasz, Senior Staff, Des Moines Business Record 10/24/05

Finding and Keeping Qualified People
written by Richard C. Day, Chairman and CEO of The Hospitality Resource Group International

Our Services / Private Club Division